by Richard van Zanten | Jan 26, 2019
Deciding upon a pricing strategy can be complex and cost a lot of time and energy. In this blog I’ll explain what the dynamic pricing strategy is and how you can automate the proces of decision and keeping your prices up-te-date. Dynamic pricing strategy Dynamic... by Richard van Zanten | Jan 8, 2019
Which prices you can use best depends heavily on your company and product. Here are some price types in a row. Dynamic prices. Dynamic prices adapt to the circumstances (based on strategy). The hotel industry makes extensive use of dynamic prices, in combination with... by Richard van Zanten | Dec 14, 2018
Do you find it hard to maintain your webstore in detail? Corporate identity, social media, pricing strategies, innovation…, where do you get the time to do all that? That’s why there are marketing tools. Create a corporate identity Did you think you had to... by Richard van Zanten | Dec 4, 2018
Generating revenue isn’t the same as offering the best quality for the lowest price. It’s about inspiring people to buy a product. It often just takes that little extra push in the right direction. Dramatize We people find it worse to miss / lose something... by Richard van Zanten | Nov 15, 2018
In the previous article, we looked at how you can respond to the price war with your prices. In this article, we look at other methods to win a price war. The keyword: awareness. One must know that you exist, that your products are the best choice, etc. In this... by Richard van Zanten | Nov 6, 2018
A price war can be a unique opportunity to distinguish yourself and gain a strong position in the market, but it can also mean the end of your business. It is therefore very important to deal with this properly. In two articles we give you tips on how you can get...