by Richard van Zanten | Nov 27, 2019
E-commerce glossary There are many terms for many strategies that differentiate between lots of different sorts of prices! Pricing in itself can be tricky. To decide a price for a product, you’ll need to consider the costs, the break-even, the expected sales,... by Richard van Zanten | Nov 20, 2019
The added value of price transparency for you and your consumers! Transparency, many are talking about it, few companies control it. Where does this taboo actually come from? Why do we want to keep our prices hidden, and for whom? For our consumers, or for our... by Richard van Zanten | Oct 10, 2019
It can be hard to decide which pricing strategy works the best for your webstore. That’s why I wrote this short blog about pricing strategies. Cost-oriented pricing strategy With the cost-oriented pricing strategy, the focus is more on the company than on the... by Richard van Zanten | Sep 6, 2019
Does your webstore invite visitors? How many visitors does your webstore have? And how much knowledge do you have about your webstore? These are not weird questions. For many webstore-owners, the webstore itself is the main difficulty, which is a shame because... by Richard van Zanten | Aug 10, 2019
This depends heavily on the identity of your web store. The easiest way to win the customer for you, is to offer the lowest price on your web store. The disadvantage is that the margins are so low, that it is questionable whether you get any revenue. A good pricing... by Richard van Zanten | Apr 5, 2019
Recently the European Parliament approved new EU rules that strengthen the position of consumers, when buying ‘digital’ products online. And yes, this has implications for you too. The point of these rules is to promote the ‘Digital Single Market Strategy’. Within the...