Deciding upon a pricing strategy can be complex and cost a lot of time and energy. In this blog I’ll explain what the dynamic pricing strategy is and how you can automate the proces of decision and keeping your prices up-te-date.
How many visitors does your webstore have? And how much knowledge do you have about your webstore? These are not weird questions. For many webstore-owners, the webstore itself is the main difficulty, which is a shame because that’s the place where it all happens! So how do you attract more visitors to your webstore?
The easiest way to win over consumers, is to offer the lowest price at your web store. The disadvantage is that your margins are pretty low, and it’s questionable if you’ll make any profit. A good pricing strategy can make the differences.
A price war can be disastrous for any company, but can also be an opportunity to strengthen your market position. For example, Citroën was able to make use of the recession to realize more income in the long run by making a loss on their C1 models. Curious how?